SMS your HOT Deals to your customers' mobile phone
Coupon codes / discount codes are great things to have. Dell - world largest computer maker and one of the world best direct marketers is using SMS to market their products and services; Now, you can BE LIKE DELL too! SMS is a very low cost yet high return technology tool to give your online marketing an edge. It is now available as a standard feature set in AlertForPhone!
How does it benefit you as an online merchant?
Customer Service Perspective: Imagine receiving instant SMS notification when your stock runs low so you can replenish your stock fast for continuous smooth operation; Imagine the ability to receive customer contact information for new purchase so you can respond quickly whenever deem necessary. All these will significantly increase your customer service level!
Marketing Perspective: Imagine no more wasted paper on traditional print coupon; Imagine super low cost, yet highly attentive and personal way in getting your promotion out in the face of your valued customers.
All this is now possible with SMS technology, which can help you to reach your customers base fast, easy and cheap. One of the best ways to encourage more repeat purchases from customers is to give them some HOT Deals via SMS coupon code and make them ask for more!
Case Study, SMS - A Simple yet High ROI (Return on Investment) Tool
Assuming you have 100 customers who had already bought from you and you are doing a special promotion for "Product A" which has a standard selling price of $100. Your promotion is about a special 10% discount off for online purchases using a special generated discount code via web e-commerce.
Assume your Gross Profit (GP) is 20% and you have chosen to give a special 10% discount.
Your Gross Profit (After Discount) per "Product A" sold?
$100 x 10% = $10
Your Cost?
100 SMS x $0.10 cents = $10
Volume of Successful Transaction needed to cover the SMS Cost
1 customer purchase will earn you $10 (after the special discount)
2 customers purchases will earn you $20 (after the special discount)
The list continues...
You only need to achieve a 1% CR(Conversion Rate) to cover your cost. Anything more than that will be your Gross Profit.
Judging from the fact that the customer who has purchased from you is very more likely to buy from you again. Nothing beats SMS when it comes to cost-effectiveness and deliverability. Realizing this tremendous value, AlertForPhone has built this feature so our customers can fully benefit from the technology that can push up the average revenue per customer as a result of repetitive sales.
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