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High penetration rate of mobile users has created new opportunity to marketers and brands around the world. They are looking to develop a direct and sustained relationship with customers on their mobile phones. SMS is the ideal communication channel to keep people informed and updated, as well as creating a real time network of relevant information. Mobile device is the ideal medium for consumer response because it is interactive and always on the move with the user. SMS marketing is one of the most responsive marketing communication mediums, with several times better response rates than direct-channel marketing. Unlike an e-mail or letter, SMS is likely to be read by a person quickly as the majority of people have their mobile phones with them 24 hours a day. SMS is automatically saved where it can be re-read or used as a voucher. If an offer is good, people will forward the message to their friends and a campaign can grow exponentially. It is what we call marketing virus effect. Marketing Sector use SMS Messaging for:
Marketers need to attract and increase consumer attention. They want loyal consumers which will increase and lead to repeated sales. AlertForPhone's tailor made solutions for Marketers and Brands have a positive impact in reaching targeted customers through personalised messaging and ensures high ROI. Benefits from using AlertForPhone are:
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